TikTok, the world's leading short-form video platform, has launched a suite of product features that reinforce how the platform inspires creativity and brings joy to people around the world. These features enhance the experience for teens and families who discover and learn on TikTok, creators who express themselves and build thriving communities, and everyone who connects with content they love on our platform. All of this is made possible by its continued investment in safety, privacy, and security.
Teen accounts have 50 different features and settings designed specifically for them, so they can safely express their creativity, connect with friends, and learn on TikTok. On top of these built-in safeguards, TikTok offers Family Pairing, a feature that allows parents and guardians to tailor their teen's account to their individual needs. This is combined with the platform's Digital Safety Partnership for Families, which equip families with a toolkit to facilitate open and ongoing conversations about their experiences online.
To further these conversations, the new Family Pairing features provide parents more visibility about their teen's account. Family Pairing will start to include features that:
Automatically notify a parent when their teen uploads a video, story, or photo that's visible to others on TikTok. This helps parents stay informed and start open conversations about what their teen is posting, without disrupting a teen's creativity or independence.
Provide greater insight into the privacy settings their teen selects. For instance, parents will see if their teen (ages 16-17) has enabled downloads for their content, or if their following list is visible to others. They can also see which topics in our Manage Topics feature their teen has chosen to shape their feed.
Supporting community well-being
Digital experiences should bring users joy, entertainment, connection, and enrichment. With TikTok features like Screen Time Management and Sleep Hours, it's easier for people to create digital routines that work for them. Long-term change often comes not just from restriction, but from positive reinforcement: building habits through encouragement, education, and a sense of progress. TikTok consulted existing research, guidance from our global Youth Council, and led conversations with experts like those from the Digital Wellness Lab at Boston Children’s Hospital to develop this feature.
TikTok introduces a brand-new feature called Well-being Missions. These are a series of short, engaging missions designed to help people develop long-term, balanced digital habits. As people complete missions, they earn badges that encourage and reinforce mindful behaviors. The platform is also exploring a new in-app experience focused on digital well-being that brings together a range of supportive tools and activities in a holistic and accessible way.
Empowering creators with new tools
Great content starts with great creators. They drive discovery, spark engagement, and are the heartbeat of the communities they build. Creators flourish when they feel safe. When creators feel protected, they can take creative risks, share their stories freely, and connect meaningfully with their audiences.
As part of that commitment to creators, these new features help protect TikTok creators and empower them with tools to succeed so they can continue making content people love. These updates include:
Creator Care Mode, which helps creators better filter out offensive and unwanted comments.
A new mute feature for TikTok LIVE, that helps creators on LIVE to bulk mute words, phrases, and emojis.
Content Check Lite, which allows creators to pre-check whether their content is likely to be ineligible for the For You feed before they post it.
Creator Inbox, a new professional inbox experience designed to help creators manage their messages more efficiently.
Creator Chat Room, which allows creators to connect and interact directly with eligible followers on TikTok.
Learn more about all these new features and tools for a safer digital experience.
